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Choose the Right Color for your Promotional Products


Once you have defined the concept, product, need and budget, don’t forget one aspect which is too often neglected when choosing a promotional product: its color!
What color should you chose for a promotional product? At first sight, the subject doesn’t seem crucial and while in 95% of all cases, the advertiser chooses the color of the product according to the color of his logo, let’s try and see if that is a logical choice!

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October 24, 2007

Visit PSI, PRO8 or Pro-dimex in january 2008 ?


PSI PRO 8 Prodimex For the distributors of promotional products in Europe the choice of trade fairs seems to become wider. An emailing I just received from PRO8 reminded me there is a choice.
Two more trade shows popped up in the market. Besides the traditional PSI in Düsseldorf the distributor is now also invited to visit the Pro-dimex and even the 2008 newcomer PRO8 in Amsterdam.
What’s the difference, which fair should the distributor visit to prepare his 2008 sales?
PSI, PRO 8 or Prodimex or the three of them ?

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October 22, 2007

Wine-in-a-can ! Who the hell dared!!

Bert Groenendijk, from the Dutch company “La Parada” presents us a brand-new product marketed by Barokes.

This product: Wine-in-a-can™ is an innovation in wine marketing and packaging concept…

(Bert, I apologize in advance for my skepticism and for every nasty thing I am going to say about this new concept, but my French culture and education forces me to consider that drinking wine in a can is an aberration!! … I am sure my compatriots will agree!)

Anyway, Wine-in-a-can ™ is about to be launched in the market of promotional items and gifts.
Wine-in-a-can will be presented as a trendy premium (mainly for outdoor and events) and a new End of the Year gift.
The wine is available in 6 kinds and will be presented in an original Mix Pak of 4 cans.

Let’s see what Bert from “La Parada” is going to tell us about this new…and quite surprising concept:

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October 19, 2007

Temporary tattoo

Temporary tattoo As a promotional product and premium the tattoo is a strong vector! We did post several entries on this blog about the temporary

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October 18, 2007

This product looks nothing much!!

No, really, this product isn’t much to look at!!
Some people could even find it ridiculous: it’s cross-eyed and hairy as an ape.

Well, excuse me but I have to maintain it’s a great product.
This promotional plush, better known by the name of “Winnie”, is actually an ace of comunication! The king of promotional products!
Its best asset: ITS RIDICULOUS LOOK that provokes a smile to anyone who receives it.

The message printed on the ribbon that comes with the plush has a strong impact in people’s minds!
Why, because the message (text or logo) is associated with the notion of humour, the best friend of marketing and communication….

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October 15, 2007

The deathly promotional Tee-shirt

It’s not a secret, the promotional Tee-shirt is one of the most classic product in our industry.
Tee-shirts and other wearables represent more than 30% of the total industry sales.

Widespread, classic but also boring and not original at all!
Let’s recognize that tee-shirt is not a FUNNY promotional product ?!

However, something I recently discovered on the Web made me realize that I am a nasty gossip !
This event proves that communicating in an original manner with tee-shirts is still possible:

We owe this great idea to Switzerland!
During the Neuchatel International Fantastic Film Festival (NIFFF), which took place from the 3rd July to the 08th July 2007, “STAFF” members could be easily recognized thanks to their most unusual and original tee-shirts.
A red imprint at the collar level surprisingly reminds a cut throat’s trickling blood!
What ‘s more suitable for the Fantastic film festival!!


The purpose of this action was to reinforce the visual identity of the festival through a uniform for staff only.
Success was huge for the blood tee-shirt and many of the festivalers asked to buy it for their personnal use… Unfortunately, it was a special “limited edition” production!!

To learn more about the festival : www.nifff.ch

And congratulation for this great and terrific idea!

Can’t wait for 2008 edition which will take place from July 01st to July 06th.

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October 10, 2007

CAUTION! Your mobile phone is endangered!

In winter not only living beings become very sensitive to cold!!

We too often forget that alike us, our appliances suffer from icy and wet weather.

Especially your mobile phones, which are often exposed to cold in winter:
A phone battery loses 50% of its power when the temperature goes down.

The problem is that the battery’s molecules partly freeze when temperature is low, which significantly reduces the standby time.
Generally, the battery regains capacity as soon as the temperature has gone up again!
The solution to this problem: dress your mobile phone for winter!

The perfect product: the customized phonesock from www.phone-socks.com

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October 4, 2007