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It’s no secret, China is experiencing a fast development!!!

A few years ago, the country initiated its take-off, like most developing countries did in their times.
Though this take-off is bringing up many concerns because of the size of the country, its model of development (export-led growth) and the time when it takes place (advanced globalization era) make it a unique event!!

In a time of massive industrialization, China has become the world factory for a majority of manufactured goods.

Its workforce is, still at this point, one of the cheapest in the world: It’s disciplined, thrifty, hard at work, up-and-coming, which turns the country into a formidable competitor or – a reliable commercial partner!

Is it worth making clear that a majority of the Western manufacturers are turning to the Middle Kingdom to look into the future?. Importers of our industry have already set out to conquer China and its endless resources in promotional merchandise.

The actors of our industry who want to establish direct business relationships with Chinese partners are steadily increasing…
But the Chinese culture is far different from our Western culture, and therefore it is fundamental to know and understand its specificities in order to communicate properly and establish lasting business relationships. .

I suggest we watch the cultural dimension of CHINA closer, with the purpose of dealing or communicating better. with our Chinese partners: