Blog

Enlarge your horizons and you ‘ll find the solution

Do you remember him…Michael Crooks!

Of course you do: Michael is a faithfull writer of the PPIBlog.

He’s a USA based marketer and creative problem solver.
One more time, he comes and delect us with his quill.

The subject: To find a solution or an idea…just expand your horizons…

Read More »
December 19, 2008

Ball’com, a fully inflated comunication

If you can see big balls flying, you’re not going mad! you re just being introduced to a brand new communication tool.

It’s name : the BALL‘ COM, an original and brandnew concept of a borne, lightened and inflated ball.

This new system of mobile tactical display was thought to astonish a targeted audience, and offers an original and stricking communication with a maximum visibility.

We were presented this concept by Julien gautier, Manager of the company WAITCOM:

Read More »
December 16, 2008

Leave your place and you lose it

This is ancient history !!

Last week, we were contacted by Daniel Lane, an ex-bartender turned copyrighter at an ad agency in Philadelphia. He and another bartender in L.A. have patent-pending on a new bar coaster that they (fingers crossed) think will replace the traditional (boring) one…

Its name: THE SEAT SAVER

And I am happy to give you more details on this original and topical new concept!!

Read More »
December 9, 2008

Innovative Colour Puzzle Pencils

This product is certainly not an innovation, but it’s one of my favourite promotional gift :
(probably because I love to draw…and yeah, I am rather gifted!)
It’s a fantastic colour pencils set printed in 4 colour offset.
The product is available in 4 / 6 or 12 quality pencils sets.

On top of being an original gift, it’s a Great promotional tool with his wide printing surface…

Read More »
December 1, 2008

My logo smells good !!

Doc Logo +
The “Freshballs” are part of the Horizon group exclusive line of promotional fragrance diffusers : practical and original promotional products with a strong promotional impact ! You’ll quickly realize it with the following :

The “Clipball” model clips firmly and easily in the air vents of your car.

Clipball The “Stickball” model is self-adhesive and can stick to any smooth and dry surface such as computer screens, kitchen or bathroom cabinets.

We offer six standard colours which can be combined. Moreover, since you’re reaching the 5000 units, you’re allowed to choose any Pantone colours, without any additional costs.

Stickball We can also relate the fragrance to your logo : For example, a car dealer can choose a leather smelling “Clipball”.

The standard fragrances are: Vanilla, Tropical and Rasperry, but like with the colours, the choice is expanding from 5000 units.

Full colour imprint logo which can be printed on added resin top (fantastic effect!) or directly onto the round surface of the air freshener

Read More »
November 25, 2008

Advertising specialties impressions study USA

ASI institute TREVOSE, PA USA – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia*. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21.

Among key findings, results indicate that:

Read More »
November 19, 2008

Undercover marketing – are we going too far?

Source: www.marketing-etudiant.fr

A couple chats you up on the street and asks you to capture their love instant with a nice Laïkonic camera…
You comply. While the guy is thanking you, he puts in one or two words on its wonderful camera’s characteristics:
performance, simplicity…He tells you how satisfied he is with this brand.

Nothing unusual, but it’s possible that the scene was more “striking” than it looks to be.
What if those two young people are actually not a couple but actors paid to approach you on the street, because you are just part of the targeted public the brands wants to touch…

Then you would have just been “UNDERCOVER MARKETED”!!

Read More »
November 14, 2008