The hottest marketing tool in the promotional product industry
A recent research states that the promotional distributor has to offer more and more full service like an advertising agency. Business speeds up and customers
November 7, 2007
Author: Doc Logo
This author has written 616 articles
Most viewed entries for the month of october 2007
The most viewed entries for October 2007 on this blog are : What are PMS colors? Margin on promotional products? Promotional products trade shows How
November 5, 2007
Recall on promotional glowsticks
Dunkin’ Donuts in the USA announced a recall of 1 million pink and orange “glow stick” toys for choking and strangulation risks to small children.
November 4, 2007
HALLOWEEN – Scary, me?
31st of October…Tonight is the night when in many countries we’ll celebrate Halloween! For the cultural part, The word Halloween is an evolution of “All
October 31, 2007
Europe’s most valuable 2007 brand: Nokia EUR 32,332 bn
Eurobrand2007 in Austria provides a very interesting overview and ranking of Europe’s 50 most valuable brand corporations. Furthermore a Country & Industry Analysis, detailed Country Reports and an Executive Summary are provided.
More than 3000 brand corporations and their single brands in 24 countries and 16 industries have been examined.
Is your brand among them?
October 29, 2007
Your logo on a Christmas ball
Our dear Jasper Martens, from ZINTUIG in the Netherlands, is telling us how Promotional Christmas Balls are successful and well accepted by his clients… Up
October 27, 2007
Promo surplus for survivors
An Open Letter to Promotional Product Suppliers, Distributors and Buyers from Dan Safkov: By now you know that thousands of Californians have been devastated by
October 26, 2007
Gift and Premium fair 2007 in Dubai
This year, Gifts & Premium – Dubai exhibition has confirmed participation from over 100 exhibitors from nearly 20 countries, including top international brands and well-known
October 25, 2007
Choose the Right Color for your Promotional Products
Once you have defined the concept, product, need and budget, don’t forget one aspect which is too often neglected when choosing a promotional product: its color!
What color should you chose for a promotional product? At first sight, the subject doesn’t seem crucial and while in 95% of all cases, the advertiser chooses the color of the product according to the color of his logo, let’s try and see if that is a logical choice!
October 24, 2007
Visit PSI, PRO8 or Pro-dimex in january 2008 ?
For the distributors of promotional products in Europe the choice of trade fairs seems to become wider. An emailing I just received from PRO8 reminded me there is a choice.
Two more trade shows popped up in the market. Besides the traditional PSI in Düsseldorf the distributor is now also invited to visit the Pro-dimex and even the 2008 newcomer PRO8 in Amsterdam.
What’s the difference, which fair should the distributor visit to prepare his 2008 sales?
PSI, PRO 8 or Prodimex or the three of them ?
October 22, 2007
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