The real reason distributors lose promotional product business
Here are three recent examples of questions from promotional product industry salespeople about how to handle problems that cost them business and clients.
- “I just lost a long time client to a competitor over a small difference in price…”
- “So far this week, I have lost 5 jobs to one particular item… the set up charge.”
- “A problem with a bulk email has lost me two customers.” What can I do about this?
In Each of These Cases — and in Most Cases Where distributors lose Business or Clients over something that seems fairly insignificant — the Problem is generally not what they think it is…