TREVOSE, PA – June 24, 2009 – The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today the launch of pay-for-placement advertising on its network of LogoMall websites.
Pay-for-placement advertising boosts sales and product exposure by placing relevant products, such as best-sellers and new and innovative items, at the top of product search results on LogoMall websites. The program helps buyers quickly narrow their search and place orders with distributors faster.
LogoMall websites are used by ASI distributors and suppliers to market over 300,000 promotional products to buyers online, and the network of sites received over 800,000 visitors last month. LogoMall also harnesses the shopping engine technology used by Borders, Home Depot and Wal-Mart.
“ASI is always looking for more ways to make online shopping more efficient,” said Timothy M. Andrews, president and chief executive officer of ASI. “LogoMall’s new advertising program delivers suppliers’ products to the top of the search pages – innovation that helps both distributors and suppliers grow their sales.”
“Distributors are able to offer buyers a purchasing experience that’s even more convenient and highlights items that fit their clients’ needs,” Andrews said. “These features are especially important in today’s economic environment, when customers need to save time, be more efficient and find cost-effective products to solve their marketing needs.”
Time-strapped buyers will have more confidence when ordering online and can find examples of products that they’re looking for quicker, increasing overall satisfaction with the online shopping experience.
Pay-for-placement advertising links appear on LogoMall websites just as they do on major search engines, providing a sophisticated presence that will impress customers.
Suppliers can advertise their products using LogoMall pay-for-placement by contacting Dan Dienna, advertising director for electronics, at ddienna@asicentral.com. For more information about LogoMall, visit asicentral.com/logomall.
About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit asicentral.com.
