Undercover marketing – are we going too far?
Source: www.marketing-etudiant.fr
A couple chats you up on the street and asks you to capture their love instant with a nice Laïkonic camera…
You comply. While the guy is thanking you, he puts in one or two words on its wonderful camera’s characteristics:
performance, simplicity…He tells you how satisfied he is with this brand.
Nothing unusual, but it’s possible that the scene was more “striking” than it looks to be.
What if those two young people are actually not a couple but actors paid to approach you on the street, because you are just part of the targeted public the brands wants to touch…
Then you would have just been “UNDERCOVER MARKETED”!!
November 14, 2008
